--- title: AI Case Studies: How Proof Builds Machine Credibility slug: AI case studies --- ### Case Study ### The Situation A law firm wanted to appear in ChatGPT’s legal results but lacked structured proof of expertise. ### The Approach We added AI case studies—structured summaries of past cases with schema for outcomes and testimonials. ### The Results Within a month, the firm gained mentions in ChatGPT and Gemini, improving trust and client inquiries. Case-based schema remains one of the strongest AI authority boosters for professional services.